The Brand

abaya fashion brandAbeer Al Suwaidi - Abaya Fashion Designer









Nothing stays constant – not even the abaya. That’s the philosophy powering the Abeer Al Suwaidi brand mission of casting the traditional garment in breathtaking contemporary form.

Arab heritage mingles with pulsating silhouettes, epaulettes, harnesses and space age materials. A transformation is wrought through vibrant colours exemplifying punk rock chic and old-world charm.

The Abeer Al Suwaidi brand is a conversation starter. It’s a fusion of ideas, influences, bravery, homage and cross-cultural appeal. It transcends demographics to appeal to women across the world while attracting a loyal Middle Eastern clientele. Abeer Al Suwaidi is a global movement with Emirati roots.